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Content
3.5 hours
Lessons
40

How to Build a Responsive Author Website

Reach New Readers with A Customized & Branded Website

By David James Ault | in Online Courses

The barriers to publishing a book are lower than they've ever been today. However, new authors still face the hurdle of being anonymous. Through this course, you'll learn how to build a promotional website and get your name and work out to a broader audience. You did all that work to get a book published, now get yourself some readers!

  • Access 40 lectures & 3.5 hours of content 24/7
  • Learn how to brand your author website & create a gravatar
  • Identify a hosting package & propagate your domain name to it
  • Install WordPress, configure the basic settings & install a premium theme & skin
  • Customize your website to make it wholly original
  • Discover the correct plugins for your website
  • Provide engaging content & build your library of books
Having worked as a marketing manager in London during the nineties, where he also completed his Postgraduate Diploma in Marketing, David James Ault decided to leave the rat race in 2000, head east and forge a new career as an online marketer. It was during this time that he published his first book.

As a British ex-pat living in Slovakia, David has set up online businesses and written non-fiction books in a number of different niches, most notably freelance translating, ESL and all things Slovak. He also taught Business English to Slovak companies and private individuals and lectured at universities and other educational institutions, where he developed his passion for teaching.

Currently, from his mountain home in the heart of Europe, David is teaching online courses to over 10,000 students, mainly in the self-publishing niche, and is half-way through writing his first series of YA fiction novels. For more details on this course and instructor, click here.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • Introduction to the Course
    • An Overview of the Course
    • What You Will Be Working towards in This Course
    • The Four Key Investments of Self-Publishing: No. 1 - Building An Author Website
  • Branding Your Author Website
    • Building Your Author Brand
    • Brand Image: Creating a Gravatar
    • Choosing A Domain Name
    • Getting your Domain Name
    • Forwarding Your Domain Name to Amazon Author Central
  • Hosting Your Author Website
    • Choosing a Hosting Package
    • Purchasing a Hosting Package
    • A Look Around the Control Panel
    • Propagating Your Domain Name from Your Domain Name Provider to Your Host
    • Assigning Your Domain to Your Hosting Account
  • Setting Up a WordPress Site
    • Why WordPress?
    • Installing WordPress
    • Configuring the Basic Settings for Wordpress
  • Premium WordPress Theme and Skin
    • An Introduction To Frameworks, Themes And Skins
    • Installing and Setting Up The Thesis Framework
    • Installing and Setting Up The Effectus Skin
    • An Overview of the Effectus Skin's Content Settings
    • An Overview of the Effectus Skin's Design Settings
    • Creating a Header for the Website
    • Adding a Header to the Website
  • Adding Content to Your Author Website
    • Content is King
    • Giving Value on Your Website
    • Differences Between Posts and Pages
    • How to Create a Post
    • A Look at Categories
    • A Look at Tags
    • Introducing Plugins
    • How to Create a Plugin-powered Post (Part One)
    • How to Create a Plugin-powered Post (Part Two)
    • Introducing Custom Page Templates
    • How to Create a Contact Page
    • How to Create an About Page
    • How to Create a Navigation Menu
    • How to Create a Book Page (Part One)
    • How to Create a Book Page (Part Two)
    • How to Add Hierarchal Pages to the Navigation Menu (7:18)
    • A Look at Widgets and Sidebars (7:25)
    • How to Create Customised Sidebars (Part One) (12:42)
    • How to Create Customised Sidebars (Part Two) (8:48)
    • How to Add an Image to the Action Box
    • Adding an Author Box

View Full Curriculum


Access
Lifetime
Content
1 hours
Lessons
32

Kindle Publishing

Learn to Self-Publish & Market Books on Amazon

By David James Ault | in Online Courses

If you want to become a successful self-published author it's essential you know how to publish on the world's biggest book marketplace, Amazon. In this introduction to Kindle Direct Publishing you'll learn step-by-step instructions to publish your eBook on Amazon. Beyond publishing, you will also learn how to best market your book, research competitors, and decide if you should or should not publish exclusively through KDP Select.

  • Access 32 lectures & 1 hour of content 24/7
  • Analyze the elements of the bestselling books in your genre & mirror what top authors do to create a description that sells
  • Write compelling copy to better market your book on Amazon's sales pages
  • Enter your book details, create a description & set up your book's pricing through Kindle Direct Publishing
  • Learn the advantages & disadvantages of Amazon's premium publishing service, KDP Select
Having worked as a marketing manager in London during the nineties, where he also completed his Postgraduate Diploma in Marketing, David James Ault decided to leave the rat race in 2000, head east and forge a new career as an online marketer. It was during this time that he published his first book.

As a British ex-pat living in Slovakia, David has set up online businesses and written non-fiction books in a number of different niches, most notably freelance translating, ESL and all things Slovak. He also taught Business English to Slovak companies and private individuals and lectured at universities and other educational institutions, where he developed his passion for teaching.

Currently, from his mountain home in the heart of Europe, David is teaching online courses to over 10,000 students, mainly in the self-publishing niche, and is half-way through writing his first series of YA fiction novels. For more details on this course and instructor, click here.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • An Introduction to the Course
    • An Overview of What You Will Learn from This Course (3:50)
  • Researching
    • Introduction to Researching (0:53)
    • Researching the Categories and Sub-Categories in Your Niche or Sub-Genre (2:15)
    • Researching the Best-Selling Books in Your Niche or Sub-Genre (1:55)
    • Researching the Best-Selling Authors in Your Niche or Sub-Genre (2:08)
    • Researching the Best Keyword Phrases for Your Book (1:42)
    • Researching Keyword Phrases Using the Amazon Search Box (3:13)
    • Test Your Knowledge on the Researching of Your Book
    • Your Tasks for This Section on Researching
  • Copywriting
    • Introduction to Copywriting (1:08)
    • Writing the Title of Your Book (1:21)
    • Writing the Sub-Title of Your Book (0:42)
    • Writing a Tagline for Your Book (0:47)
    • Writing a Description for Your Book (3:54)
    • Test Your Knowledge on the Copywriting for Your Book
    • Your Tasks for This Section on Copywriting
  • Kindle Publishing
    • Introduction to Kindle Publishing (1:38)
    • Step One: Enter Your Book Details (2:30)
    • Step Two: Enter a Description for Your Book (3:49)
    • Step Three: Using HTML in Your Description (2:11)
    • Step Four: Incorporating Keyword Phrases into Your Description (1:31)
    • Step Five: Adding Book Contributors and Verifying Publishing Rights (1:08)
    • Step Six: Target Your Book to the Customers (1:59)
    • Step Seven: Selecting Your Book Release Option and Uploading Your Book (1:58)
    • Step Eight: The Rights and Pricing of Your Book (3:52)
    • Step Nine: Kindle Match Book, Kindle Book Learning and Publishing Your Book (1:45)
    • Test Your Knowledge on the Publishing of Your Book
    • Your Tasks for This Section on Publishing
  • Selecting
    • A Word on Exclusivity (2:42)
    • The Advantages of KDP Select (2:37)
    • The Disadvantages of KDP Select (1:25)
    • Why New Authors Should Choose KDP Select (1:20)
    • Why Established Authors Should Disribute Wide (2:12)
    • Test Your Knowledge on Selecting Whether to Go Exclusive with KDP Select or Not
    • Your Tasks for This Section on Selecting

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Access
Lifetime
Content
2 hours
Lessons
26

Kindle eBook Formatting

Avoid Amateur Formatting Mistakes That Could Drown Your eBook

By David James Ault | in Online Courses

Poor formatting can kill a self-published eBook much easier than poor content. Through this course, you'll use Scrivener to properly format eBooks and offer your readers a professional, pleasurable reading experience. From formatting front and back matter to inserting illustrations and custom styling, you'll learn everything you need to create a perfectly formatted eBook.

  • Access 26 lectures & 2 hours of content
  • Format your eBook's front & back matter within Scrivener
  • Create children's illustrated books in the Kindle Kids Book Creator
  • Style your eBook's w/ Vellum
  • Validate both ePub & Kindle format books & render them correctly across different devices
  • Learn Scrivener's Compile feature to correctly format in ePub & Mobi formats
Having worked as a marketing manager in London during the nineties, where he also completed his Postgraduate Diploma in Marketing, David James Ault decided to leave the rat race in 2000, head east and forge a new career as an online marketer. It was during this time that he published his first book.

As a British ex-pat living in Slovakia, David has set up online businesses and written non-fiction books in a number of different niches, most notably freelance translating, ESL and all things Slovak. He also taught Business English to Slovak companies and private individuals and lectured at universities and other educational institutions, where he developed his passion for teaching.

Currently, from his mountain home in the heart of Europe, David is teaching online courses to over 10,000 students, mainly in the self-publishing niche, and is half-way through writing his first series of YA fiction novels. For more details on this course and instructor, click here.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required
  • Scrivener required

Course Outline

  • An Introduction to the Course
    • An Overview of What You Will Learn from This Course (3:29)
    • The Four Key Investments of Self-Publishing: Investment No. 2 - Scrivener (7:53)
    • A Look At The Major eBook Formats (3:49)
    • A Word About Manual Formatting (2:09)
  • Important Steps Before Formatting Your Book in Scrivener
    • Front Matter and Back Matter and Why They Matter !!! (3:29)
    • Setting Up Your Front Matter in Scrivener (Part One) (7:18)
    • Setting Up Your Front Matter in Scrivener (Part Two) (9:36)
    • Setting Up Your Back Matter in Scrivener (7:23)
  • Compiling Your Books Within Scrivener
    • Overview of Scriviner's Compile (9:34)
    • Installing Kindle Gen Within Scrivener (2:11)
    • Scrivener Compilation Options: Contents (2:27)
    • Scrivener Compilation Options: Separators (5:35)
    • Scrivener Compilation Options: Cover (2:35)
    • Scrivener Compilation Options: Formatting (4:59)
    • A Walkthrough Scrivener's Compile (9:21)
    • Preset Formats in Scrivener's Compile (3:06)
  • FREE Software for Formatting eBooks
    • An Overview of FREE Software for Formatting eBooks Depending on the Genre (2:16)
    • A Look at the Kindle Kids' Book Creator (9:47)
  • Premium Software for Formatting eBooks
    • An Introduction to Vellum (1:01)
    • Vellum Tutorial (9:59)
  • Validating and Checking the Formatting of an ePub
    • An Overview of Validating and Checking the Formatting of an ePub eBook (5:57)
    • Validating on the ePUB Validator (1:31)
  • Validating and Checking the Formatting of a Kindle Book
    • An Overview of Validating and Checking the Formatting of a Kindle eBook (4:01)
    • Validating on the Kindle Previewer (5:23)
    • Using the Send To Kindle Application (2:35)

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Access
Lifetime
Content
1 hours
Lessons
17

So You Want To Self-Publish Your eBook?

Get the Scoop on Self-Publishing & Learn If It's the Right Publishing Method For You

By David James Ault | in Online Courses

The self-publishing industry has made amazing developments in recent years and it's now easier than ever to publish a book. Still, self-publishing may not be the best route for all authors. This course aims to help you to first decide if self-publishing is the best option for you, and then how to efficiently and economically self-publish your book.

  • Access 17 lectures & 1 hour of content 24/7
  • Answer essential questions to decide if self-publishing is for you
  • Consider self-publishing concepts like perma free books & lead magnets
  • Identify the 4 key financial investments that all self-published authors should make
Having worked as a marketing manager in London during the nineties, where he also completed his Postgraduate Diploma in Marketing, David James Ault decided to leave the rat race in 2000, head east and forge a new career as an online marketer. It was during this time that he published his first book.

As a British ex-pat living in Slovakia, David has set up online businesses and written non-fiction books in a number of different niches, most notably freelance translating, ESL and all things Slovak. He also taught Business English to Slovak companies and private individuals and lectured at universities and other educational institutions, where he developed his passion for teaching.

Currently, from his mountain home in the heart of Europe, David is teaching online courses to over 10,000 students, mainly in the self-publishing niche, and is half-way through writing his first series of YA fiction novels. For more details on this course and instructor, click here.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • Introduction to the Course
    • An Overview of What is Covered in This Course (2:33)
    • Who Is This Course For? (1:27)
  • Initial Questions You Need To Ask Yourself
    • Are You in This for the Long Haul? (2:46)
    • Why Do You Want to Write a Book? (1:42)
    • What Type of Book Are You Going to Write? (4:52)
    • How Are You Going to Write Your Book? (1:41)
  • Additional Questions That You Should Ask Yourself
    • Are You Able to Write a Series of Books? (Literary Factors) (2:58)
    • Are You Able to Write a Series of Books? (Commercial Factors) (3:44)
    • Are You Willing to Give Away Content For FREE? (Perma Free) (6:10)
    • Are You Willing to Give Away Content For FREE? (Lead Magnets) (3:22)
    • Are You Willing to Give Away Content For FREE? (Continue Giving Value) (2:42)
  • The Four Key Financial Investments of Self-Publishing
    • Introducing the Four Key Investments of Self-Publishing (2:20)
    • Investment No. 1: Creating an Author Platform (1:21)
    • Investment No. 2: Investing in Scrivener (5:23)
    • Investment No. 3: Professional Editing of Your Book (13:54)
    • Investment No. 4: Getting a Professional Looking Book Cover Designed (7:29)

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Access
Lifetime
Content
2 hours
Lessons
26

Scrivener Simplified

Unlock the Power of Scrivener & Start Writing More Productively

By David James Ault | in Online Courses

Scrivener is the leading book writing software, but it is known for having a bit of a learning curve. Over this course, you will have an over the shoulder look at how one published author uses Scrivener to optimize his writing process. You'll pick up valuable productivity tips and practices that you can implement in your own use of Scrivener, and be writing like a pro after just two hours!

  • Access 26 lectures & 2 hours of content 24/7
  • Discover Scrivener's research capabilities
  • Understand how to write, rewrite & edit in Scrivener
  • Learn best practices for outlining in Scrivener
  • Promote your book by setting up Front & Back Matter
  • Compile your book into different eBook formats
Having worked as a marketing manager in London during the nineties, where he also completed his Postgraduate Diploma in Marketing, David James Ault decided to leave the rat race in 2000, head east and forge a new career as an online marketer. It was during this time that he published his first book.

As a British ex-pat living in Slovakia, David has set up online businesses and written non-fiction books in a number of different niches, most notably freelance translating, ESL and all things Slovak. He also taught Business English to Slovak companies and private individuals and lectured at universities and other educational institutions, where he developed his passion for teaching.

Currently, from his mountain home in the heart of Europe, David is teaching online courses to over 10,000 students, mainly in the self-publishing niche, and is half-way through writing his first series of YA fiction novels. For more details on this course and instructor, click here.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required
  • Scrivener required

Course Outline

  • An Introduction to the Course
    • An Overview of What You Will Learn from This Course (4:12)
  • Using Scrivener When Writing Your Book
    • The Importance of Writing Quickly (1:57)
    • Factors That Have Increased the Speed of My Writing (1:05)
    • Distraction Free Writing (1:13)
    • Setting Daily Writing Targets (1:28)
    • Project Statistics in Scrivener (0:51)
    • A Closer Look at Project Statistics and Text Statistics (9:08)
    • Project Targets in Scrivener (1:02)
    • A Closer Look at Scrivener's Project Targets (10:00)
  • Using Scrivener To Set Up Your Book's Front and Back Matter
    • An Overview of the Front Matter and Back Matter of Your Book (1:48)
    • Setting Up the Front Matter of Your Book in Scrivener (Part One) (7:18)
    • Setting Up the Front Matter of Your Book in Scrivener (Part Two) (9:36)
    • Setting Up the Back Matter of Your Book in Scrivener (7:23)
  • Using Scrivener To Compile Your Book
    • Overview of Scrivener's Compile Feature (9:34)
    • Installing Kindle Gen (2:11)
    • Scrivener Compilation Options: Contents (2:27)
    • Scrivener Compilation Options: Separators (5:35)
    • Scrivener Compilation Options: Cover (2:35)
    • Scrivener Compilation Options: Formatting (4:59)
    • A Walkthrough Scrivener's Compile Feature (9:21)
    • Preset Formats in Scrivener's Compile (3:06)
  • Additional Scrivener Lectures
    • How to Import a Book Written in Word into Scrivener (5:40)
    • The Research Folder in Scrivener (9:21)
    • Creating Characters and Settings Within Scrivener (2:35)
    • Rewriting Your First Draft in Scrivener (2:12)

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Access
Lifetime
Content
1 hours
Lessons
20

Kindle eBook Cover Design and Book Illustration

Make Your eBook Stand Out From the Crowd with Better Imaging

By David James Ault | in Online Courses

When you think of your favorite books, you may envision the cover art that made them jump off the shelf in the first place. As books become more digitized, cover art remains an essential marketing component for eBooks. In this course you will learn how to source images for your eBook's promotion, and how to incorporate illustration into your content.

  • Access 20 lectures & 1 hour of content 24/7
  • Learn how to source images for promotion & marketing of your eBooks
  • Create illustrations from images you have sourced
  • Discover the marketing power of images
  • Understand what makes a good book cover in your niche or genre & how you may acquire that cover
Having worked as a marketing manager in London during the nineties, where he also completed his Postgraduate Diploma in Marketing, David James Ault decided to leave the rat race in 2000, head east and forge a new career as an online marketer. It was during this time that he published his first book.

As a British ex-pat living in Slovakia, David has set up online businesses and written non-fiction books in a number of different niches, most notably freelance translating, ESL and all things Slovak. He also taught Business English to Slovak companies and private individuals and lectured at universities and other educational institutions, where he developed his passion for teaching.

Currently, from his mountain home in the heart of Europe, David is teaching online courses to over 10,000 students, mainly in the self-publishing niche, and is half-way through writing his first series of YA fiction novels. For more details on this course and instructor, click here.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • Introduction to the Course
    • An Overview of What You Will Learn in this Course (3:50)
    • The Types of Images You May Use Within The Content of Your Book (3:14)
  • The Sourcing of Images
    • A Word About Licensing (0:58)
    • Taking Your Own Photos (1:41)
    • Getting Photos from the Public Domain (1:13)
    • Getting Photos from Creative Commons (0:57)
    • Paid Royalty Free Stock Photo (1:35)
  • Image Manipulation
    • Overview of Image Manipulation (1:54)
    • Introduction to PicResize (5:51)
    • Resizing Images Using PicResize (3:08)
    • Cropping Images Using PicResize (1:12)
    • Rotating Images Using PicResize (2:07)
    • Changing the File Size of an Image Using PicResize (2:57)
  • Illustrating a Book
    • Overview of Illustrating Your Book (1:39)
    • A Look at Sketcher (6:44)
  • Creating A Cover for Your Book
    • Why Your Book Cover is So Important (1:13)
    • Getting a Professionally Designed Cover (2:26)
    • Alternative Options Available for Your Cover Design (3:50)
    • Designing a Cover Yourself (3:07)

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Access
Lifetime
Content
2 hours
Lessons
31

Writing Productivity Habits

Fight Back Against Writer's Block by Developing More Efficient Habits

By David James Ault | in Online Courses

If you've ever had writer's block, you can empathize with the title of this course. Thankfully its content is designed to help you power through writer's block to make you a stronger, more efficient writer. Focused on helping you form better habits, this course will have you thinking and working more efficiently before you know it.

  • Access 31 lectures & 2 hours of content 24/7
  • Learn planning habits to ensure you are writing regularly
  • Manage your time better as a part-time writer
  • Develop positive writing habits to put more on the page
  • Stay ahead of the curve in your niche or genre w/ better learning habits
  • Use resources & tools provided by the instructor to further your learning
  • Discover health-related habits to remain healthy & active in your writing
Having worked as a marketing manager in London during the nineties, where he also completed his Postgraduate Diploma in Marketing, David James Ault decided to leave the rat race in 2000, head east and forge a new career as an online marketer. It was during this time that he published his first book.

As a British ex-pat living in Slovakia, David has set up online businesses and written non-fiction books in a number of different niches, most notably freelance translating, ESL and all things Slovak. He also taught Business English to Slovak companies and private individuals and lectured at universities and other educational institutions, where he developed his passion for teaching.

Currently, from his mountain home in the heart of Europe, David is teaching online courses to over 10,000 students, mainly in the self-publishing niche, and is half-way through writing his first series of YA fiction novels. For more details on this course and instructor, click here.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • An Introduction to the Course
    • An Overview of What You Will Learn from This Course (4:23)
  • Planning Habits
    • Introduction to Planning (0:34)
    • Introduction to WorkFlowy (1:10)
    • Creating a Medium to Longterm Strategic Plan (3:41)
    • Setting up a Strategic Plan Within WorkFlowy (8:39)
    • Day-To-Day Tasks: Part-Time Versus Full-Time (1:40)
    • Day-To-Day Tasks: The Importance of Writing Daily (0:42)
    • Day-To-Day Tasks: Planning Your Daily Work Schedule (5:22)
    • Setting up a Daily Work Schedule in Workflowy (12:13)
    • Test Your Knowledge on Planning Habits
    • Your Tasks for This Section on Planning
  • Writing Habits
    • The Importance of Writing Quickly (1:57)
    • How I Increased the Number of Words I Write Every Day (1:05)
    • How Scrivener Can Help Improve Your Writing Productivity (1:42)
    • Distraction Free Writing in Scrivener (1:13)
    • Setting Daily Writing Targets (1:28)
    • Project Statistics in Scrivener (0:51)
    • A Closer Look at Scrivener's Project Stats (9:08)
    • Project Targets in Scrivener (1:02)
    • A Closer Look at Scrivener's Project Targets (10:00)
    • Test Your Knowledge on Writing Habits
    • Your Tasks for This Section on Writing Habits
  • Learning Habits
    • Introduction to Learning Habits (1:25)
    • Staying Ahead of the Curve: Google Alerts (10:50)
    • Keeping Abreast of the Latest Happenings in the Self-Publishing Industry (1:51)
    • Test Your Knowledge on Learning Habits
    • Your Tasks for This Section on Learning Habits
  • Healthy Habits
    • Introduction to Healthy Habits (1:47)
    • Making Time for a Daily Walk (1:39)
    • The Importance of Taking a Break (2:16)
    • The TomatoTimer and the Importance of Pomodoros (8:31)
    • Test Your Knowledge on Healthy Habits
    • Your Tasks for This Section on Healthy Habits

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We want you to be happy with every course you purchase! If you're unsatisfied for any reason, we will issue a store credit refund within 15 days of purchase.